Franchise MARKETING
At Collective Seven we work with a select few clients that we get to know really, really well.
We know and love our client partners and are really excited about everything we’ve learned working directly with the owners to help grow their businesses. We dive deep in our research of the brands we work with, their local marketplaces, and have tested our work over and over again to learn what brings each business owner the best results.
We offer efficient, cost-effective localized marketing programs to boost your search results and generate real business. We dramatically improve your advertising spend and get you more customers.
From strategy, marketing, and advertising to website design and business development, we provide turnkey solutions for your business with a dedicated team and one point of contact. You choose the level of marketing support that works best for you.
A Few of our Client partners
Collective Seven knows franchise marketing.
Collective Seven and our sister company SparkVertical bridge the gap by making it easier for consumers in need of your services to find you on the local level-- and we do it without snowing you with technical mumbo jumbo or selling you outdated services or upselling you on things you don’t need. Every business location is different and we understand that. We dive deep into your business so we know where to focus our efforts. There’s no sense in generating leads that don’t apply to your location, especially if those leads cost you more than the sale is worth. We’ll help put the right street-level marketing strategy in place to generate the calls you need to remain competitive and profitable.
Any national franchisor website, advertising, and marketing campaign, by nature, has to be all things to all people. However, the Pacific Northwest market is vastly different from the demographics and markets of Miami, New York, or Austin. Often, the national franchisor and local franchisee are not sure where to start when developing the most cost-effective marketing and advertising strategies that work at national, regional, and local levels. That’s where we come in.
We help the local franchisee to get more customers in the door and the national brand to sell more franchises.
In addition to business development strategies, our research, creative, and marketing processes allow us to create highly converting local and national brand awareness, advertising, and marketing campaigns that cost-effectively integrate and seamlessly align with the national franchisor brand guidelines.
Collective Seven identifies ways your national ad spend and the franchisee's local advertising can work together more effectively.
A small preview of our services
customer service
Our top-tier customer service and prompt response to your inquiries set us apart from every other agency. We’re there when you need us.
Search Engine Optimization
Our digital team will optimize your web presence across the top search engines so your clients can easily find you ahead of the competition.
Digital Marketing & Advertising
Most franchisees are paying for advertising that doesn’t apply to their business specialties or even their geographic region. Each franchisee is different, so we optimize and manage everything associated with advertising campaigns to generate real results while dramatically reducing your monthly ad spend. With our deep experience, Collective Seven is able to better target searches that generate qualified leads.
Social media marketing management
We increase your franchise’s regional brand awareness and get you in front of the right customers. We can take care of everything, from strategy and branding to content creation and management.
Reputation Monitoring & Management
We help you to generate customer reviews and testimonials and buffer your business from bad reviews of franchisees in other markets. Our experts will create, update, and manage all of your social profiles and will manage, respond to, and help you resolve poor reviews from clients.
website design & development
We create custom solutions that turn “website hits” into paying customers, including local franchise microsites and multi-location platforms, each with steadily updated content, social extensions, and easy-to-read engagement analytics.
consulting & Business development
We can help you create a localized strategy and a manageable program to achieve steady and sustainable growth. This marketing shift may also uncover additional revenue streams. If needed, we can teach effective marketing techniques to your crew, staff, and executives – these days, everyone is on the sales front lines.
Consumer Research, Outreach & Lead Generation
Engage your audience and position your team as local experts on topics of interest to potential customers. Distribute your content via email marketing, blogs, newsletters, and community outreach campaigns.
Media buying, Production, and Management
We can design, produce, negotiate, and manage a consistent and integrated portfolio of digital, radio, TV, outdoor, and transit advertising.
custom Graphic design & Print services
We create custom designs for all of your postcards, brochures, door hangers, tradeshow displays and more, and can handle all of your printing needs for much less than you’re probably paying now.
Franchise Marketing Budget Optimization
National Ad Fund management
Integrated National + Local strategies
Cross-platform campaign development
Photography & Videography
Our production network provides award-winning, professional photography, and videography services.
Replace stock photos with original images of your office team and technicians working in the field.
Contact Us To See What Collective Seven Can Do For Your Business or franchise
Where would you like your business to be in three years?
We start every campaign by answering this question.
With our newest venture, SPARKVertical, we focus on select home service businesses and franchises. Offering a complete suite of services, from growth strategy to marketing, advertising, social media, reputation management, graphic design services, and more.
We generate results that matter most: more jobs, increased revenue, and higher profitability, making sure you don’t leave money on the table for your competition.
Contact us to find out more
“We’ve worked with Michael Smith and his team at the Collective Seven Agency over the past few years now and could not be happier with their work. From the initial strategy, our new website, and social media presence, to being sure clients found us online in searches, they set everything up and allow me to have an outsourced design and marketing company without the overhead. As a business owner, I love that the phone rings off the hook and we are very excited to have them on our team!”