Where would you like your business to be in three years?
We start every campaign by answering this question.
With more than 25 years in marketing, business development, and public relations, Collective Seven founder Michael Todd Smith has been fortunate to work with an amazing list of clients, from heads of state and top CEO's to brands like American Express and Starbucks. With our newest venture SPARKVertical we’ll be focusing on a select few franchises and taking them to an entirely new level with our complete suite of services; from growth strategy, increasing productivity, marketing, and advertising management services, just to name a few.
We can elevate your business to increase traffic and profits exponentially.
We understand that each franchisee’s market is vastly different from other territories across the nation, or even the one next door. At Collective Seven and SPARKVertical, we leverage proprietary research on your brand to design a comprehensive portfolio of services that we can specifically tailor for each individual franchisee.
Regardless of your franchise location or size, we will generate real results that will help maximize your business potential.
Contact us to find out more
“We’ve worked with Michael Smith and his team at the Collective Seven Agency over the past few years now and could not be happier with their work. From the initial strategy, our new website, and social media presence, to being sure clients found us online in searches, they set everything up and allow me to have an outsourced design and marketing company without the overhead. As a business owner, I love that the phone rings off the hook and we are very excited to have them on our team!”
At Collective Seven we don’t work with hundreds of different brands – we work with a select few that we get to know really, really well.
We know and love our franchise partners and are really excited about everything we’ve learned working directly with the owners to help grow their businesses. We dive deep in our research of the brands we work with, their local marketplaces, and have tested our work over and over again to learn what brings each franchisee owner the best results.
We offer you efficient, cost effective localized marketing programs to boost your search results and generate real business. In addition, we can not only dramatically cut your advertising spend but will get you more customers.
From strategy, marketing, and advertising to website design and business development, we provide turnkey solutions for your business with a dedicated team and one point of contact. You choose the level of marketing support that works best for you.
A Few of our franchise partners
Collective Seven knows franchise marketing.
Collective Seven and our new company SparkVertical bridge the gap by making it easier for consumers in need of your services to find you on the local level-- and we do it without snowing you with technical mumbo jumbo or selling you outdated SEO services you don’t need. Every franchise location is different; there’s no sense in generating leads that don’t apply to your franchise location, especially if those leads cost you more than the sale is worth. We’ll help put the right street-level marketing strategy in place to generate the calls you need to remain competitive and profitable.
Any national franchisor website, advertising, and marketing campaign, by nature, has to be all things to all people; but the Pacific Northwest market is vastly different to the Miami, New York or Austin demographics and markets. Often times, the national franchisor and local franchisee are not sure where to start when developing the most cost effective marketing and advertising strategies that work at national, regional and local levels. That’s where we come in.
We help the local franchisee to get more customers in the door and the national brand to sell more franchises.
In addition to business development strategies, our research, creative, and marketing processes allow us to create highly converting local and national brand awareness, advertising, and marketing campaigns that cost-effectively integrate and seamlessly align with the national franchisor brand guidelines.
Collective Seven identifies ways your national ad spend and the franchisee local advertising can work together more effectively.
A small preview of our services
customer service
Our top-tier customer service and prompt response to your inquiries set us apart from every other agency. We’re there when you need us.
Search Engine Optimization
Our digital team will optimize your web presence across the top search engines so your clients can easily find you ahead of the competition.
Digital Marketing & Advertising
Most franchisees are paying for advertising that doesn’t apply to their business specialties or even their geographic region. Each franchisee is different, so we optimize and manage everything associated with advertising campaigns to generate real results while dramatically reducing your monthly ad spend. With our deep experience, Collective Seven is able to better target searches that generate qualified leads.
Social media marketing management
We increase your franchise’s regional brand awareness and get you in front of the right customers. We can take care of everything, from strategy and branding to content creation and management.
Reputation Monitoring & Management
We help you to generate customer reviews and testimonials and buffer your business from bad reviews of franchisees in other markets. Our experts will create, update, and manage all of your social profiles and will manage, respond to, and help you resolve poor reviews from clients.
website design & development
We create custom solutions that turn “website hits” into paying customers, including local franchise microsites and multi-location platforms, each with steadily updated content, social extensions, and easy-to-read engagement analytics.
consulting & Business development
We can help you create a localized strategy and a manageable program to achieve steady and sustainable growth. This marketing shift may also uncover additional revenue streams. If needed, we can teach effective marketing techniques to your crew, staff, and executives – these days, everyone is on the sales front lines.
Consumer Research, Outreach & Lead Generation
Engage your audience and position your team as local experts on topics of interest to potential customers. Distribute your content via email marketing, blogs, newsletters, and community outreach campaigns.
Media buying, Production, and Management
We can design, produce, negotiate, and manage a consistent and integrated portfolio of digital, radio, TV, outdoor, and transit advertising.
custom Graphic design & Print services
We create custom designs for all of your postcards, brochures, door hangers, tradeshow displays and more, and can handle all of your printing needs for much less than you’re probably paying now.
Franchise Marketing Budget Optimization
National Ad Fund management
Integrated National + Local strategies
Cross-platform campaign development
Photography & Videography
Our production network provides award-winning, professional photography, and videography services.
Replace stock photos with original images of your office team and technicians working in the field.
American Leak Detection
American Leak Detection™ was founded in 1974 and is the world leader in hidden leak detection. A nationally trusted and recognized leak detection company, with comprehensive field knowledge and industry-leading technology, they provide accurate, non-invasive leak detection, which can find everything from pinhole leaks in pipes to water intrusion. Their expertly trained technicians go through one of the most rigorous programs in the industry for seamless workmanship. Additionally, they continuously research and develop their technology to better streamline leak detection without any destruction. They are licensed, bonded and insured to provide you and your property with the utmost protection.
United Van Lines
United Van Lines is America's #1 Moving Company.
Founded in 1947, United Van Lines is the nation’s largest household goods mover and offers customers full-service to do-it-yourself moving options.
Even from the early years, United continued to introduce services to better serve its customers. One of these services includes its Premium Moving Service, giving customers the option to move using containers. Benefits include fixed service dates; safe, secure, cost-effective storage solutions; exclusive use of the container and white glove services. Containers are just another way United can offer customers full-service to do-it-yourself moving. Other programs and services introduced include a web-based quoting platform and MyUnited personal online move planners.
As the nation’s leading corporate mover, United also systematically expands its transportation capabilities to meet more of its corporate customers’ needs. In addition to household goods, United transports trade shows and exhibits, specialized commodities, delicate electronic equipment and other types of shipments requiring special handling.
Today, United maintains a nationwide network of 400 affiliated agencies in the United States and additional representatives in Canada. United agents are all independently owned businesses that affiliate with United for the centralized services that the van line and its parent company, UniGroup, provide.
Through the agent network, the company serves nearly every city and small town across America with the best moving and storage services available – from packing the truck to unloading. It has earned the business of more than 400 of the Fortune 500 companies and is a leading General Service Administration (GSA) approved carrier meaning the company assists military members with relocating.
Mayflower Transit
Mayflower Transit is America’s Most Trusted Moving Company Since 1927. Mayflower is one of the nation’s oldest household goods moving companies and one of the most well-known names in the moving industry. The company provides full-service to do-it-yourself moving and storage services for residential, government and corporate customers.
Mayflower was founded in 1927. More than 90 years later, Mayflower Transit is one of the nation’s largest movers of household goods and other commodities requiring specialized handling. Throughout its history and into today, Mayflower continues to look for ways to better serve its customers. In 2012, the company introduced its Preferred Moving Service which gives customers the option of moving or storing items using containers. Customers enjoy the benefits of choosing their deliver dates; storing their belongings in a safe and secure location; having exclusive use of the container; and receiving white glove services. Other programs and services added include a web-based quoting platform and MyMayflower personal online move planners.
More than 300 agents in the United States and additional representatives in Canada are affiliated with Mayflower. These agents and the entire Mayflower network carry on the tradition started in 1927 of moving families around the country with care and expertise.
Supporting Strategies
Since 2004, Supporting Strategies has been empowering business owners by taking bookkeeping and operational support functions off their plate and allowing them to focus on their core business.
Their skilled, experienced professionals use secure, best-of-breed technology and a proven process to deliver a full suite of outsourced services, including accounts payable, accounts receivable, bookkeeping, financial reporting and payroll administration.